SEO

How to Encourage Keyword Awareness in Copywriters

Working with writers and keywords – quick tips from a few projects I have been working on! Getting writers and content managers to engage with keywords can be a fine art, but I prefer to take it as a mutual learning and knowledge sharing opportunity. How to “pitch” keywords to content writers? I get asked …

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Why Finnish Companies Need to Invest in SEO

Why invest in SEO? Companies in Finland are in a great position right now when it comes to investing in search as a marketing and growth channel. Not convinced? Here are some good reasons for investing in SEO for your business. Reaching global markets  Many Finnish companies are seeking international opportunities right now. In order …

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BrightonSEO 2021 March Speaker Roundup (Tweets & Slides)

So I had an awesome time speaking at this year’s brightonSEO! My talk page is here + here are the resources I created for the talk (including an SEO comms matrix) Check out my slides below: BrightonSEO 2021 – Stakeholder Salad: Communication Skills For SEOs – Talk Your Way Into Getting Shit Done from Kayleigh …

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Free Content Marketing Resources & Training [Organised By Sub Topic)

It’s important to keep upskilling and developing as a copywriter and content marketer. Whether it’s keyword research or social media, there’s a lot to take in. Free tools, training, and resources are a goldmine for digital professionals at any stage of their careers. These free resources and training material will help you keep you sharp! …

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What I Learned at Brighton SEO 2016: Content Marketer’s Perspective

Brighton SEO: the UK’s biggest and homegrown SEO event. Such a beautiful event. Here are some of my key content takeaways from the Brighton SEO back in September 2016; I’m looking forward to attending the next one: bring on Brighton SEO 2017! The problem with ‘big’ links & content marketing The first session from Stacey …

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