In a NUTSHELL

From literature lover to writer

My love of words is rooted in my literary studies, culminating in achieving a Distinction in MA English Literature from Bristol University with a thesis about Shakespeare in performance (Geographies of Magic in The Tempest). I write poetry and have run a variety of poetry groups and workshops over the years. I am especially interested in issues surrounding identity, creativity, space, and the body.

Digital Copywriter to Creative Director

After working in admin for a few years, I embraced the world of copy and joined a Bristol agency as a Digital Copywriter. I immediately fell in love with the dynamism of digital copy, embracing both its fluidity and flexibility. SEO quickly became a big focus of mine, and it’s something I decided to specialise in. Shortly after getting into digital copywriting, I co-founded and scaled a successful digital agency in the UK. I worked as a Creative Director and Chief Operating Officer, and I was variously in charge of the agency’s creative & content output, hiring, internal communications, branding, operations, and finances.

Around the world with SEO

My clients have ranged from global tech companies to social justice ecommerce brands and one-person passion projects. I can bring my particular brand of digital expertise to a wide range of organisations. Now I am mainly focusing on working on creative projects in the arts, as well as consultancy for Finnish brands and brands in Finland. I am a content marketer with a solid technical foundation that allows me to consult on a range of digital projects where words and technology collide. I also specialise in marketing B2B products, especially software. I am also a strategic thinker and an entrepreneur with endless ideas and energy. I know what it takes to scale a business, and I know what digital success looks like.

Translator & copywriter

I am also a translator, mainly working from Finnish to English. I have worked with the Finnish National Theatre and my first translated monograph is due to be published by Routledge in March 2022. Languages:

• Finnish
• English
• French
• Spanish
• Smattering: Swedish, Italian, Russian

“Featured in”

I am lucky to have been part of many industry events and communities as a panellist, speaker, and expert. I have also hosted a few online events and Twitter chats in my time. Some of my favourite pieces and features are listed below.