In a NUTSHELL

Creative arts lover and tech SEO in one

Background: I was born in Finland into a bilingual family and I grew up in Espoo. At 15 I lived for a year in France as an exchange student,  before moving to the UK where I completed the International Baccalaureate and read English Literature at Exeter University. I did an MA at Bristol and lived in Chile for a few months too. Currently I split my life between Helsinki and the South-West of England.

From literature lover to writer

My love of words is rooted in my literary studies, culminating in achieving a Distinction in MA English Literature from Bristol University with a thesis about Shakespeare in performance (Geographies of Magic in The Tempest).

I write poetry and have run a variety of poetry groups and workshops over the years.

I am especially interested in issues surrounding identity, creativity, space, and the body. 

Digital Copywriter to Creative Director

After working in admin for a few years, I embraced the world of copy and joined a Bristol agency as a Digital Copywriter. I immediately fell in love with the dynamism of digital copy, embracing both its fluidity and flexibility. 

SEO quickly became a big focus of mine, and it’s something I decided to specialise in. Shortly after getting into digital copywriting, I co-founded and scaled a successful digital agency in the UK, growing it to seven figures and 30 members of staff in less than three years. We had clients from all over the world and were very good at what we set out to do: SEO and outreach. 

I worked as a Creative Director and Chief Operating Officer, and I was variously in charge of the agency’s creative & content output, hiring, internal communications, branding, operations, and finances.

Around the world with SEO

My clients have ranged from global tech companies to social justice ecommerce brands and one-person passion projects. I can bring my particular brand of digital expertise to a wide range of organisations.

I am a content marketer with a solid technical foundation that allows me to consult on a range of digital projects where words and technology collide. I also specialise in marketing B2B products, especially software.

I am also a strategic thinker and an entrepreneur with endless ideas and energy. I know what it takes to scale a business, and I know what digital success looks like.

Translator & copywriter

I am also a translator, mainly working from Finnish to English. I have worked with the Finnish National Theatre and my first translated monograph is due to be published by Routledge in March 2022.

Languages:

  • Finnish
  • English
  • French
  • Spanish
  • Smattering: Swedish, Italian, Russian

“Featured in”

I am lucky to have been part of many industry events and communities as a panellist, speaker, and expert. I have also hosted a few online events and Twitter chats in my time. Some of my favourite pieces and features are listed below.

BrightonSEO speaker 2021

“Stakeholder Salad: Comms Skills for SEOs”

International Writing Group Facilitator 2020-2022

Panellist at Culture Comms 2019 at The Royal Academy Of Arts (topic: influencer marketing in the arts)

Contributing writer to The Shakespeare Magazine:

Issuu.com
Shakespeare Magazine 07/2015
Shakespeare Magazine 04/2016

Panellist at PRCA Digital Group event: Opportunities for SEO

London, 2019

An interview with Kayleigh Töyrä founder and Creative Director of Seeker Digital, a specialist outreach and content agency.

How to Build a Successful Content Marketing Team

22 Creative Pros Share the Most Important Traits of Successful Creative Directors

Ask the Expert: The Shape of PR Today

Pressures of scaling an agency

Mental health advocacy & pro-bono

I have been facilitating a mental health peer support group for carers and siblings for six years. I have also spoken at numerous events about my experiences of running a mental health group and given my perspective on family-centred care.

I have spoken at colleges, universities and events like Mental Health Matters: Building Communities that Care in the South West.

I currently give my time to a few digital publications and projects pro-bono.

About me

Copywriter who specialises in all things digital, tech, and SEO. Also Finnish to English translation. Love B2B, tech and the arts.

Blog highlights

Social media

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