May 20, 2020

How Not To Be A Sh*t Editor

Leave a Comment / Content, Copywriting, Leadership / Kayleigh Töyrä

This is definitely the case of ‘I should heed my own advice’. Being a good editor is something I aspire to, not something I have necessarily mastered myself yet… It can be hard to be an encouraging and just editor at times. Inevitably, stress and deadlines set in and you may fall foul of some […]

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The Pains & Joys Of Writing

Leave a Comment / Copywriting, Creative Writing / Kayleigh Töyrä

Writing is wonderful… but it can also be bloody hard! Why is it so hard to say what you mean Accuracy in copywriting is paramount, but when writing a lot it can suddenly (weirdly) become very hard to actually write what you mean. Just this morning I had the experience of trying to create a

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