Kayleigh Töyrä

The Publishing Show 2023 Takeaways – State of Digital Publishing

Really enjoyed my time at the IPG Spring Conference and The Publishing Show (Timehouse write-up here). The best bit? Soaking up knowledge and talking to people and vendors about their current digital publishing (and publishing in general) concerns and pre-occupations. From all the chats, talks, and information shared, here are some themes and topics I

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Independent Publisher’s Guild Spring Conference 2023 – Key Takeaways for Publishers

I walked away with loads of takeaways about independent publishers and the UK publishing industry from my first ever Independent Publishers Guild Spring Conference for Timehouse. A friendly and informative event, I really enjoyed the opportunity to learn more about independent publishing in the UK, soaking up loads interesting facts and expert views, including some

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How to Encourage Keyword Awareness in Copywriters

Working with writers and keywords – quick tips from a few projects I have been working on! Getting writers and content managers to engage with keywords can be a fine art, but I prefer to take it as a mutual learning and knowledge sharing opportunity. How to “pitch” keywords to content writers? I get asked

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book shelf on bright pink background

Common Digital Publishing Problems & Issues

Publishing content in a digital format can be challenging. Whether it’s ebooks, online courses, handbooks, manuals, or interactive guides, digital content is becoming increasingly prevalent (now almost a “default” in some instances), yet organisations often struggle with taking their material online. Whether you’re a mature business with lots of material and resources, or a scrappy

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Tools I Like to Use at Work – My Favourite Tools RN

Whether it’s consulting, digital marketing, writing, or generally running a business, here are some tools that have helped me stay organised, or just plain inspired me. Some of these I use daily, others I have dipped into. Will keep adding to the list! Remember the Milk My go-to list organiser app. Bonus points for the

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BrightonSEO 2021 March Speaker Roundup (Tweets & Slides)

So I had an awesome time speaking at this year’s brightonSEO! My talk page is here + here are the resources I created for the talk (including an SEO comms matrix) Check out my slides below: BrightonSEO 2021 – Stakeholder Salad: Communication Skills For SEOs – Talk Your Way Into Getting Shit Done from Kayleigh

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