Kayleigh Töyrä

BrightonSEO 2021 March Speaker Roundup (Tweets & Slides)

So I had an awesome time speaking at this year’s brightonSEO! My talk page is here + here are the resources I created for the talk (including an SEO comms matrix) Check out my slides below: BrightonSEO 2021 – Stakeholder Salad: Communication Skills For SEOs – Talk Your Way Into Getting Shit Done from Kayleigh …

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7 Great Marketing & Content Books For Digital Copywriters

100 Great Copywriting Ideas by Andy Maslen Great copywriting guide for marketers. These ‘100 Great’ books are a great read because you can dip in and out of them, learning as you go. Packed full of easy to digest copywriting tips, this book is a great source of inspiration when you are feeling a little …

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#1 Hack When You’re Too Busy To Create Content

Does your business need to create content but you’re all too busy to do so? Top tip: interview people! A 30-minute interview with your CTO, PM, COO, PA, etc WILL 100% yield some valuable content. Ask the right questions and you could easily have four or five epic blogs (complete with amazing quotes) done in …

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Free Content Marketing Resources & Training [Organised By Sub Topic)

It’s important to keep upskilling and developing as a copywriter and content marketer. Whether it’s keyword research or social media, there’s a lot to take in. Free tools, training, and resources are a goldmine for digital professionals at any stage of their careers. These free resources and training material will help you keep you sharp! …

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7 Productivity Hacks for Writers – My Speedy Copywriting Tips

Writing faster isn’t always the end goal for us writers, but it can certainly help in today’s frenetic digital world. A productive writer is often also a happy (or at least, happier) writer. I am known as a fast writer: my speed has helped me close certain clients and pitch for specific projects. (Read my …

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What I Learned From Unsubscribing from Loads of Marketing Emails

Recently, I had to unsubscribe from a tonne of industry (mainly marketing/ content) email newsletters in one go. Quite a few companies made unsubscribing surprisingly hard (and were kind of sneaky about it). I was left scratching my head asking “where the hell is that unsubscribe button” more than once! Not a good look. It …

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How Copywriters Can Communicate With Clients (& Do It Better)

A lot of grief can come from poor communication when it comes to copywriting clients. Scope creep, insufficient feedback, brand misalignment, missing deadlines, technical frustrations, formatting nightmares: there is quite a lot that can go wrong. I think it’s very important to help people APPRECIATE your role as a copywriter so that they can get …

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