Leadership

#1 Hack When You’re Too Busy To Create Content

Does your business need to create content but you’re all too busy to do so? Top tip: interview people! A 30-minute interview with your CTO, PM, COO, PA, etc WILL 100% yield some valuable content. Ask the right questions and you could easily have four or five epic blogs (complete with amazing quotes) done in …

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Not Everyone Posts On Social Media (& You Don’t Need To Either)

A lot of people give off a successful aura because they post on social media a lot, or they frequently (openly) shout about their wins and achievements. For many, that is the point. Their whole strategy is to be present on social. And that’s totally cool. (You need to be a great communicator and community …

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11 Things Every Good Content Marketing Team Needs

(Of course, wine helps, but it’s not the answer to everything). Dreaming of running the hottest content team around? First, you’re going to need some stellar ingredients (and I don’t just mean the team your hire). After scaling a content team and running an agency that relied on my content team’s efficiency and capacity, I …

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Stop Saying You’ve Never Done Something Before

“I’ve never done this before.” This is such a common objection I hear when somebody is confronted with a task they haven’t done before. Incidentally, it’s also what I tell myself when I am afraid of something I haven’t done before. I probably use it in order to somehow pre-empt or downplay my failure or …

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Be On The Same Journey: The One Thing I Learned About People In Agencies

OK, so it is not the only thing I learned about people from running my own agency, but it’s certainly one of the more resonating ones. Thanks to Peter Hoole for first introducing me to this idea a few years back. As an agency, you all have to be on the same journey. Why does …

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How to Pitch When Networking: Perfecting Your First Pitch

Going networking and drumming up new business is not something I have done for awhile, but I do remember the networking events I attended very vividly. As a fresh-faced business newbie, I feel I had the ideal vantage point when it came to observing how people pitched their business. I spent a lot of time …

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