BAD NEWS: There’s no magic bullet to better writing. You’ll need to practise and dedicate yourself to the task. GOOD NEWS: Here are some guaranteed ways to improve as a writer. Not all pain-free, but definitely effective. Surround yourself with good writing Immerse yourself in good books, essays, blog posts and other forms of content. …
Copywriting is hard. I’ve definitely learned a thing or too since I started! People skills and diplomacy are copywriting essentials- you need them pretty much every day. Working as a copywriter can be a bit of a minefield, with competing interests and priorities making it hard for you to satisfy everyone. Here are some key …
The journey from writing a Master’s thesis on Shakespeare to content marketing for brands was an interesting one. The process from student to writer made me adapt my writing style, rethink research, and adapt my writerly muscles to a whole different sort of prose exercise. From the past six months, here are some of the …
Going Digital: From MA Student to Digital Copywriter Read More »
eady, set, WRITE! Briefing a copywriter, unfortunately, takes a bit more than that. Though clients often find briefing hard, I think a good brief often saves a lot of grief down the line. OK, before I start making a poem about writing briefs, let’s look at some quick copywriting briefing tips. Information is key, so …
Some of my favourite (free) tools of the trade that help me create better online content (most of these are useful for non-writers too). It’s amazing how many brilliant and free resources you can access online: here are just some of the ones I use and enjoy every day. (I absolutely love the digital world …
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