Copywriting

17 Marketing & Business Articles I Enjoyed In The Last 12 Months

I love to explore other writers’ work and ideas: it helps me with my own copywriting. Here is a roundup of some interesting articles I enjoyed reading in the past 12 months, covering everything from email marketing to emotional intelligence. Happy reading! Finding your first 1000 email subscribers For a lot of people, finding those …

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Great Writing Comes From Great Thinking

Great writing comes from thinking deeply and clearly about things. And not just the things you’re writing about: thinking around a topic is helpful too. In fact, thinking in itself is useful. Developing your critical faculties is always a good idea. Thinking will allow you to spot similarities, make connections, and unearth new themes faster. …

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9 Personal Branding Tips for Ambitious Freelance Writers – Updated for 2023

Want to develop as a freelance writer? Want to charge more for your time? Want to eventually start a writing or content business? Create a brand. The best writers I know have great brands and they get great clients because of their positioning. Here’s how to build your own freelance writer brand. Being able to …

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27 Easy Ways To Make Your Copy & Online Content Better: Copywriting Ideas

Words on websites can easily become a bit blah. You probably feel like you’ve heard it all before: “professional service”, “great customer service” and “contact us today”. It’s hard not to sound formulaic when writing content online. Of course, clarity in online copy is really important; clarity is often more important than showing off with …

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