“Most business writing is tedious, pompous and bereft of the tiniest sliver of personality.”This bubbling copywriting manifesto attacks corporate speak and bland business writing with aplomb. Funny and engaging, you can’t help but laugh your way through this hilarious book.
- No bullshit attitude to better business writing
- Challenges corporate speak assumptions
- Short and sweet book on copywriting
Growth hacking explained & demystifiedGrowth hacking is everywhere, so I thought I should read up on it. I stumbled on this introduction to growth hacker marketing and learned a lot from Ryan’s experiences as a marketer. What’s great about this book is Ryan’s personal story as he transitions from marketer to growth hacker. He manages to capture the fundamental differences between the traditional marketing and growth hacker mindset and makes a compelling case for jumping ship,
- Great examples of growth hacking, I would have liked to see some more micro-level tactics, e.g. stuff I could implement myself
- Fantastic real world scenarios and examples
Victorian industrial drama and love storyGaskell was a very accomplished Victorian writer, famous for her industrial novels, as well as for writing The Life of Charlotte Brontë which was the first biography of that fascinating family. (Confession: I have it on my shelf but haven’t read it yet). Mary Barton (which I’d read) was her first book and it was published back in 1848; by 1854 when North and South came out, she had fully settled into her writing career. North and South is an interesting read and it’s a book of contrasts and oppositions. The tension between North and South England, industrial and countryside, and male and female, clash and sizzle in the heat of the Industrial revolution. Great characters with a plot that keeps you engaged until the end.
- Great for anyone who loves a bit of period drama
- Romantic, but not sentimental
- The plot does digress a little at times
Written in the heyday of Facebook likes, this book still makes some good points about the way that social media has opened up the playing field. There are loads of practical ways to increase online and social media engagement, but I wish I would have read the revised edition as Facebook has obviously changed a lot since then, especially in terms of its algorithms and reach.
- A bit out of date by now, it’s still a solid social media strategy book
- Loads of compelling case studies and examples of social media success stories
Sex and scandal amongst the merchants of 17th century AmsterdamThis book caught my eye when it first came out, published by debut author Jessie Burton back in 2015. A clever and dramatic thriller set in 17th century Holland, the book didn’t quite live up to its promise but it did still pack a punch on the human side. Sex, denial, sodomy and women’s issues all collide in the hard and shiny world of the Amsterdam merchants.
- Great historical drama with unique characters
- Rich, imaginative writing and characters
- Supernatural incidents in the book are left unexplained