What gets ‘semi-accidentally’ left off a lot of the content I edit? A call-to-action (CTA). Here is why it including a CTA is so important… What is a CTA? First of all, what do I mean by a CTA? I think a lot of people leave off CTAs because they fear it might come across …
(Of course, wine helps, but it’s not the answer to everything). Dreaming of running the hottest content team around? First, you’re going to need some stellar ingredients (and I don’t just mean the team your hire). After scaling a content team and running an agency that relied on my content team’s efficiency and capacity, I …
11 Things Every Good Content Marketing Team Needs Read More »
This is definitely the case of ‘I should heed my own advice’. Being a good editor is something I aspire to, not something I have necessarily mastered myself yet… It can be hard to be an encouraging and just editor at times. Inevitably, stress and deadlines set in and you may fall foul of some …
I love to explore other writers’ work and ideas: it helps me with my own copywriting. Here is a roundup of some interesting articles I enjoyed reading in the past 12 months, covering everything from email marketing to emotional intelligence. Happy reading! Finding your first 1000 email subscribers For a lot of people, finding those …
17 Marketing & Business Articles I Enjoyed In The Last 12 Months Read More »
When was the last time you were playful with words? I love finding playful moments that break up more ‘serious’ copy. They often make me smile (and keep me reading). Chances are, your readers will feel the same way. Loosening up your copy may feel like a risk at first, but those playful moments are …
Great writing comes from thinking deeply and clearly about things. And not just the things you’re writing about: thinking around a topic is helpful too. In fact, thinking in itself is useful. Developing your critical faculties is always a good idea. Thinking will allow you to spot similarities, make connections, and unearth new themes faster. …
Want to develop as a freelance writer? Want to charge more for your time? Want to eventually start a writing or content business? Create a brand. The best writers I know have great brands and they get great clients because of their positioning. Here’s how to build your own freelance writer brand. Being able to …
9 Personal Branding Tips for Ambitious Freelance Writers – Updated for 2023 Read More »
The people out there doing great things are too busy to create content, and the people who have time to create content haven’t got that much to say #rockandahardplace. Ok, so maybe this isn’t always strictly true (let’s face it, what is?), but there’s definitely a grain of truth here. How many awesome people are …
Words on websites can easily become a bit blah. You probably feel like you’ve heard it all before: “professional service”, “great customer service” and “contact us today”. It’s hard not to sound formulaic when writing content online. Of course, clarity in online copy is really important; clarity is often more important than showing off with …
27 Easy Ways To Make Your Copy & Online Content Better: Copywriting Ideas Read More »
“The forest answers in the same way that we shout at it.” — Finnish proverb Is content marketing the answer? (And what, more importantly, was the question?). Content is becoming more and more fractured. Formats are changing. A lot of what’s being published, consumed, and shared these days does not even look like “content”. And …
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