Business

#1 Hack When You’re Too Busy To Create Content

Does your business need to create content but you’re all too busy to do so? Top tip: interview people! A 30-minute interview with your CTO, PM, COO, PA, etc WILL 100% yield some valuable content. Ask the right questions and you could easily have four or five epic blogs (complete with amazing quotes) done in

#1 Hack When You’re Too Busy To Create Content Read More »

How Copywriters Can Communicate With Clients (& Do It Better)

A lot of grief can come from poor communication when it comes to copywriting clients. Scope creep, insufficient feedback, brand misalignment, missing deadlines, technical frustrations, formatting nightmares: there is quite a lot that can go wrong. I think it’s very important to help people APPRECIATE your role as a copywriter so that they can get

How Copywriters Can Communicate With Clients (& Do It Better) Read More »

Not Everyone Posts On Social Media (& You Don’t Need To Either)

A lot of people give off a successful aura because they post on social media a lot, or they frequently (openly) shout about their wins and achievements. For many, that is the point. Their whole strategy is to be present on social. And that’s totally cool. (You need to be a great communicator and community

Not Everyone Posts On Social Media (& You Don’t Need To Either) Read More »

17 Marketing & Business Articles I Enjoyed In The Last 12 Months

I love to explore other writers’ work and ideas: it helps me with my own copywriting. Here is a roundup of some interesting articles I enjoyed reading in the past 12 months, covering everything from email marketing to emotional intelligence. Happy reading! Finding your first 1000 email subscribers For a lot of people, finding those

17 Marketing & Business Articles I Enjoyed In The Last 12 Months Read More »

How I Went From English Graduate to Running My Own Agency In Double Time

How do you go very quickly from entry-level Digital Copywriter to agency owner? A big part of my journey has been heavily investing in training and personal development, as well as a conscious decision to specialise. Here is how I did it in just 24 months. Ending up in digital I ended up in digital

How I Went From English Graduate to Running My Own Agency In Double Time Read More »