Entrepreneur

How Copywriters Can Communicate With Clients (& Do It Better)

A lot of grief can come from poor communication when it comes to copywriting clients. Scope creep, insufficient feedback, brand misalignment, missing deadlines, technical frustrations, formatting nightmares: there is quite a lot that can go wrong. I think it’s very important to help people APPRECIATE your role as a copywriter so that they can get …

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Not Everyone Posts On Social Media (& You Don’t Need To Either)

A lot of people give off a successful aura because they post on social media a lot, or they frequently (openly) shout about their wins and achievements. For many, that is the point. Their whole strategy is to be present on social. And that’s totally cool. (You need to be a great communicator and community …

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Stop Saying You’ve Never Done Something Before

“I’ve never done this before.” This is such a common objection I hear when somebody is confronted with a task they haven’t done before. Incidentally, it’s also what I tell myself when I am afraid of something I haven’t done before. I probably use it in order to somehow pre-empt or downplay my failure or …

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Be On The Same Journey: The One Thing I Learned About People In Agencies

OK, so it is not the only thing I learned about people from running my own agency, but it’s certainly one of the more resonating ones. Thanks to Peter Hoole for first introducing me to this idea a few years back. As an agency, you all have to be on the same journey. Why does …

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8 Personal Branding Tips for Ambitious Freelance Writers

Want to develop as a freelance writer? Want to charge more for your time? Want to eventually start a writing or content business? Create a brand. The best writers I know have great brands and they get great clients because of their positioning. Here’s how to build your own freelance writer brand. Being able to …

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How to Pitch When Networking: Perfecting Your First Pitch

Going networking and drumming up new business is not something I have done for awhile, but I do remember the networking events I attended very vividly. As a fresh-faced business newbie, I feel I had the ideal vantage point when it came to observing how people pitched their business. I spent a lot of time …

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How I Went From English Graduate to Running My Own Agency In Double Time

How do you go very quickly from entry-level Digital Copywriter to agency owner? A big part of my journey has been heavily investing in training and personal development, as well as a conscious decision to specialise. Here is how I did it in just 24 months. Ending up in digital I ended up in digital …

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