A lot of people give off a successful aura because they post on social media a lot, or they frequently (openly) shout about their wins and achievements. For many, that is the point. Their whole strategy is to be present on social. And that’s totally cool. (You need to be a great communicator and community …
Not Everyone Posts On Social Media (& You Don’t Need To Either) Read More »
Is it just me, or do these over-the-top emails that pretend to be about market research (but are actually about selling you something), annoying? I can’t be alone in finding fake market research and other forms of ‘fake’ ways to get your attention as a marketing ploy frustrating. If you want something, be upfront about …
Annoying Marketing Trend: Sales Emails ‘Disguised’ As Research Read More »
I love to explore other writers’ work and ideas: it helps me with my own copywriting. Here is a roundup of some interesting articles I enjoyed reading in the past 12 months, covering everything from email marketing to emotional intelligence. Happy reading! Finding your first 1000 email subscribers For a lot of people, finding those …
17 Marketing & Business Articles I Enjoyed In The Last 12 Months Read More »
When was the last time you were playful with words? I love finding playful moments that break up more ‘serious’ copy. They often make me smile (and keep me reading). Chances are, your readers will feel the same way. Loosening up your copy may feel like a risk at first, but those playful moments are …
Going networking and drumming up new business is not something I have done for awhile, but I do remember the networking events I attended very vividly. As a fresh-faced business newbie, I feel I had the ideal vantage point when it came to observing how people pitched their business. I spent a lot of time …
How to Pitch When Networking: Perfecting Your First Pitch Read More »
“The forest answers in the same way that we shout at it.” — Finnish proverb Is content marketing the answer? (And what, more importantly, was the question?). Content is becoming more and more fractured. Formats are changing. A lot of what’s being published, consumed, and shared these days does not even look like “content”. And …
Because, why the GIF not? When someone FINALLY opens your email… via GIPHY It feels GOOD. Now… ANSWER IT. The new client website is finally live and it’s BEAUTIFUL and all your dreams have come true via GIPHY Now I can finally show people who I work for When you see a tweet that hits …
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