What a fantastic day! The Women in Tech SEO community is unparalleled in its openness and value (thanks to Areej), and the Women In Tech SEO Festival 2023 did not disappoint. Flagging after four events in one week, these wonderful speakers still got me all riled up and inspired. Too much to share from all …
Working with writers and keywords – quick tips from a few projects I have been working on! Getting writers and content managers to engage with keywords can be a fine art, but I prefer to take it as a mutual learning and knowledge sharing opportunity. How to “pitch” keywords to content writers? I get asked …
How to Encourage Keyword Awareness in Copywriters Read More »
Why invest in SEO? Companies in Finland are in a great position right now when it comes to investing in search as a marketing and growth channel. Not convinced? Here are some good reasons for investing in SEO for your business. Reaching global markets Many Finnish companies are seeking international opportunities right now. In order …
So I had an awesome time speaking at this year’s brightonSEO! My talk page is here + here are the resources I created for the talk (including an SEO comms matrix) Check out my slides below: BrightonSEO 2021 – Stakeholder Salad: Communication Skills For SEOs – Talk Your Way Into Getting Shit Done from Kayleigh …
BrightonSEO 2021 March Speaker Roundup (Tweets & Slides) Read More »
100 Great Copywriting Ideas by Andy Maslen Great copywriting guide for marketers. These ‘100 Great’ books are a great read because you can dip in and out of them, learning as you go. Packed full of easy to digest copywriting tips, this book is a great source of inspiration when you are feeling a little …
7 Great Marketing & Content Books For Digital Copywriters Read More »
It’s important to keep upskilling and developing as a copywriter and content marketer. Whether it’s keyword research or social media, there’s a lot to take in. Free tools, training, and resources are a goldmine for digital professionals at any stage of their careers. These free resources and training material will help you keep you sharp! …
Free Content Marketing Resources & Training [Organised By Sub Topic) Read More »
Writing faster isn’t always the end goal for us writers, but it can certainly help in today’s frenetic digital world. A productive writer is often also a happy (or at least, happier) writer. I am known as a fast writer: my speed has helped me close certain clients and pitch for specific projects. (Read my …
7 Productivity Hacks for Writers – My Speedy Copywriting Tips Read More »
Recently, I had to unsubscribe from a tonne of industry (mainly marketing/ content) email newsletters in one go. Quite a few companies made unsubscribing surprisingly hard (and were kind of sneaky about it). I was left scratching my head asking “where the hell is that unsubscribe button” more than once! Not a good look. It …
What I Learned From Unsubscribing from Loads of Marketing Emails Read More »
A lot of grief can come from poor communication when it comes to copywriting clients. Scope creep, insufficient feedback, brand misalignment, missing deadlines, technical frustrations, formatting nightmares: there is quite a lot that can go wrong. I think it’s very important to help people APPRECIATE your role as a copywriter so that they can get …
How Copywriters Can Communicate With Clients (& Do It Better) Read More »
Do you know what the best feeling is? When a brief you put out or a campaign idea comes back from the creative and it’s just🔥 … and you’re just so happy it’s finally happening and you want to email the client right away and be like GO US 🥳 … and you’re all like …
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