Marketing

BrightonSEO 2021 March Speaker Roundup (Tweets & Slides)

So I had an awesome time speaking at this year’s brightonSEO! My talk page is here + here are the resources I created for the talk (including an SEO comms matrix) Check out my slides below: BrightonSEO 2021 – Stakeholder Salad: Communication Skills For SEOs – Talk Your Way Into Getting Shit Done from Kayleigh …

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7 Great Marketing & Content Books For Digital Copywriters

100 Great Copywriting Ideas by Andy Maslen Great copywriting guide for marketers. These ‘100 Great’ books are a great read because you can dip in and out of them, learning as you go. Packed full of easy to digest copywriting tips, this book is a great source of inspiration when you are feeling a little …

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Free Content Marketing Resources & Training [Organised By Sub Topic)

It’s important to keep upskilling and developing as a copywriter and content marketer. Whether it’s keyword research or social media, there’s a lot to take in. Free tools, training, and resources are a goldmine for digital professionals at any stage of their careers. These free resources and training material will help you keep you sharp! …

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7 Productivity Hacks for Writers – My Speedy Copywriting Tips

Writing faster isn’t always the end goal for us writers, but it can certainly help in today’s frenetic digital world. A productive writer is often also a happy (or at least, happier) writer. I am known as a fast writer: my speed has helped me close certain clients and pitch for specific projects. (Read my …

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What I Learned From Unsubscribing from Loads of Marketing Emails

Recently, I had to unsubscribe from a tonne of industry (mainly marketing/ content) email newsletters in one go. Quite a few companies made unsubscribing surprisingly hard (and were kind of sneaky about it). I was left scratching my head asking “where the hell is that unsubscribe button” more than once! Not a good look. It …

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How Copywriters Can Communicate With Clients (& Do It Better)

A lot of grief can come from poor communication when it comes to copywriting clients. Scope creep, insufficient feedback, brand misalignment, missing deadlines, technical frustrations, formatting nightmares: there is quite a lot that can go wrong. I think it’s very important to help people APPRECIATE your role as a copywriter so that they can get …

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Not Everyone Posts On Social Media (& You Don’t Need To Either)

A lot of people give off a successful aura because they post on social media a lot, or they frequently (openly) shout about their wins and achievements. For many, that is the point. Their whole strategy is to be present on social. And that’s totally cool. (You need to be a great communicator and community …

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Annoying Marketing Trend: Sales Emails ‘Disguised’ As Research

Is it just me, or do these over-the-top emails that pretend to be about market research (but are actually about selling you something), annoying? I can’t be alone in finding fake market research and other forms of ‘fake’ ways to get your attention as a marketing ploy frustrating. If you want something, be upfront about …

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17 Marketing & Business Articles I Enjoyed In The Last 12 Months

I love to explore other writers’ work and ideas: it helps me with my own copywriting. Here is a roundup of some interesting articles I enjoyed reading in the past 12 months, covering everything from email marketing to emotional intelligence. Happy reading! Finding your first 1000 email subscribers For a lot of people, finding those …

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