Kayleigh Töyrä

What Not To Do: Digital Copywriter Lessons

Copywriting is hard. I’ve definitely learned a thing or too since I started! People skills and diplomacy are copywriting essentials- you need them pretty much every day. Working as a copywriter can be a bit of a minefield, with competing interests and priorities making it hard for you to satisfy everyone. Here are some key …

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Going Digital: From MA Student to Digital Copywriter

The journey from writing a Master’s thesis on Shakespeare to content marketing for brands was an interesting one. The process from student to writer made me adapt my writing style, rethink research, and adapt my writerly muscles to a whole different sort of prose exercise. From the past six months, here are some of the …

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