FAQs. Blah. I imagine that’s what a lot of people think (not me, I love a good FAQ). The truth is, awesome FAQs are great for a business, great for users, and great for SEO. FAQs save people time and can make your website into a valuable content resource. They also add loads of juicy …
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Going to London for the IDM’s Content Strategy course, I was expecting to learn a lot. My first foray into the IDM’s courses, the experience was enjoyable and eye-opening in many ways. Led by Andy Letting, the course offered me loads to think about and kept me interested throughout the day. Here’s some of the …
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Traditional Russian food Russian food is famous around the world, but Russian cuisine actually includes a wide range dishes beyond the ones we recognise like borscht and stroganoff, with a lot of culinary influences coming from places like Georgia, Siberia and the Caucasus. Our first meal in Russia was in a local restaurant where no …
Finns love spending time together over coffee “Cold coffee makes you beautiful” (old Finnish proverb) This lovely latte comes from Kahvi Charlotta on Runeberginkatu. (Runeberg was a Finnish 19th century poet and Runeberginkatu means “Runeberg’s street”. It’s one of the many streets in Helsinki named after famous Finns). Charlotta is a cute little café; a …
BAD NEWS: There’s no magic bullet to better writing. You’ll need to practise and dedicate yourself to the task. GOOD NEWS: Here are some guaranteed ways to improve as a writer. Not all pain-free, but definitely effective. Surround yourself with good writing Immerse yourself in good books, essays, blog posts and other forms of content. …
So July has been a bit on and off summer-wise here in the UK, but I’ve still had time to do some great summer reading! Here’s what the month of July has brought my way; from marketing to vignettes, it’s been another great month of books. 100 Great Copywriting Ideas by Andy Maslen Great copywriting …
Copywriting is hard. I’ve definitely learned a thing or too since I started! People skills and diplomacy are copywriting essentials- you need them pretty much every day. Working as a copywriter can be a bit of a minefield, with competing interests and priorities making it hard for you to satisfy everyone. Here are some key …
June has been a fun month- lot’s of running around and doing different things. I also squeezed in some quality reading time- mixing business with pleasure (as usual). Here’s what I read in June: Contagious by Jonah Berger Want to create more contagious stuff? Want to do things people talk about? This New York Times …
Recently I was victim of an ecommerce store scam. I did get my money back in the end (thanks to PayPal’s buyer security scheme), but it got me thinking about how easy it is for people to get taken in by content online. There are so many websites out there masquerading as sources of ‘expert’ …
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So I managed to squeeze in a bit of holiday this month…and a few books! Here’s what the month of May brought to me literature wise- a mixture of work and pleasure. Lips Too Chilled by Matsuo Basho This is one I have re-read a few times. It’s a collection of 17th century haikus from …
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