Today, I was struck by a notice I read in a toilet (of all places). It was just a generic notice about what to do in the loo. But actually, it wasn’t generic at all. It had personality. It packed a punch. It told a story. And it got me thinking about how much I …
Another six months, another Brighton SEO. The April 2018 Brighton SEO was a whirlwind of talks, meetings, and whiskey cokes. Meetings and whiskey aside, I enjoyed the talks at the event. As usual, the speakers did their best to entertain, educate, and challenge. In an industry where nobody seems to agree with each other, it’s …
Brighton SEO April 2018 Roundup: Empowering SEOs Read More »
One of the best feelings I get when running a business? When people take the time to say something nice, and I realise that even though I might be feeling stressed, tired, or just generally operating at 50%, I have still somehow managed to remember to smile, listen, and engage. Little wins like that keep …
If you are struggling to find the will to write….. Try the following: Turn your screen off for a second and go for a walk around the room Make yourself a hot or cold drink Visit the manatees, or any other funny site you like Spend ten minutes (and only TEN) on Twitter or Facebook …
So, what exactly goes into the making of good outreach agency? Sugar and spice and all things nice? Not really. Here are some of the actual skills and behaviours that make for a good outreach agency — without them, you will find it hard to scale and you won’t get the results that you need. …
11 Things An Outreach Agency Needs To Be Good At Read More »
Because, why the GIF not? When someone FINALLY opens your email… via GIPHY It feels GOOD. Now… ANSWER IT. The new client website is finally live and it’s BEAUTIFUL and all your dreams have come true via GIPHY Now I can finally show people who I work for When you see a tweet that hits …
Brighton SEO: the UK’s biggest and homegrown SEO event. Such a beautiful event. Here are some of my key content takeaways from the Brighton SEO back in September 2016; I’m looking forward to attending the next one: bring on Brighton SEO 2017! The problem with ‘big’ links & content marketing The first session from Stacey …
What I Learned at Brighton SEO 2016: Content Marketer’s Perspective Read More »
Confused about social? Seize up in fear every time it’s time to update your Facebook page? Whether you’re writing for yourself or as a brand, social media writing has to be punchy and to the point. Being cheeky is a great strategy, but you don’t want to sound obnoxious either. Want to be really successful? …
Oh, August. The month that delivered none of the promises of summer. Thank God for books who always deliver. May I Have Your Attention, Please? by Misha Slade “Most business writing is tedious, pompous and bereft of the tiniest sliver of personality.” This bubbling copywriting manifesto attacks corporate speak and bland business writing with aplomb. …
Drowning in a sea of to-do lists and endless paperwork? Feeling overwhelmed? It can be really hard to keep your head above water when you first start out with your new business. But one of the biggest mistakes you can make is to downplay your content strategy and not create a business blog. A business …
6 Reasons Why Small Businesses & Startups Need a Blog Read More »
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