The Content Marketing Paradox

The people out there doing great things are too busy to create content, and the people who have time to create content haven’t got that much to say #rockandahardplace. Ok, so maybe this isn’t always strictly true (let’s face it, what is?), but there’s definitely a grain of truth here. How many awesome people are just too busy and caught up in other stuff to go out there and publish content? And how hard is it to outsource content creation to someone else? Not sure if there are any easy answers or solutions here, but I urge anybody with great ideas (or even mediocre ideas) to connect with a keyboard, phone camera, or a recording mic and get your thoughts out there.

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Copywriter who specialises in all things digital, tech, and SEO. Also Finnish to English translation. Love B2B, tech and the arts.

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