Kayleigh Töyrä

How Copywriters Can Communicate With Clients (& Do It Better)

A lot of grief can come from poor communication when it comes to copywriting clients. Scope creep, insufficient feedback, brand misalignment, missing deadlines, technical frustrations, formatting nightmares: there is quite a lot that can go wrong. I think it’s very important to help people APPRECIATE your role as a copywriter so that they can get …

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Not Everyone Posts On Social Media (& You Don’t Need To Either)

A lot of people give off a successful aura because they post on social media a lot, or they frequently (openly) shout about their wins and achievements. For many, that is the point. Their whole strategy is to be present on social. And that’s totally cool. (You need to be a great communicator and community …

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11 Things Every Good Content Marketing Team Needs

(Of course, wine helps, but it’s not the answer to everything). Dreaming of running the hottest content team around? First, you’re going to need some stellar ingredients (and I don’t just mean the team your hire). After scaling a content team and running an agency that relied on my content team’s efficiency and capacity, I …

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Stop Saying You’ve Never Done Something Before

“I’ve never done this before.” This is such a common objection I hear when somebody is confronted with a task they haven’t done before. Incidentally, it’s also what I tell myself when I am afraid of something I haven’t done before. I probably use it in order to somehow pre-empt or downplay my failure or …

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